The love for black began with opening of Expo des Arts Decoratifs in April, 1925 in France. The great occasion gave a birth to a term: Art Deco, and inspired a new fashion – love for black. Decorators, jewelers and poster makers went black. Coco Chanel always lived in harmony with her time – she introduced her Little Black Dress.
Introduction of it in the world of fashion came at the time when the bright colors, prints and heavy embroideries dominated the fashion. The long-sleeved dress, which was initially made for day in wool, and for evening in crepe, satin or velvet, shook up the world of fashion. Later appeared the other variations: short, sleeveless, in a pleated black chiffon, in black lace…
The appearance of the new Chanel design provoked a lot of indignant protests by male journalists, who criticized the simplifying taste of Chanel for “no more bosom, no more stomach…” It inspired the famous remark of her competitor Paul Poiret: “What has Chanel invented? De luxe poverty.” However the success of this fashion innovation showed that men no longer could dictate how women should dress.
In 1926 American Vogue named Coco Chanel little dress “a Ford”, meaning it’s simplicity and it’s potential for an enormous and long-lasting success. With introduction of it the world of fashion entered the age of standardization, which proved to be irreversible. The fashion for black came soon up to the beaches with the design of black bathing suits.
By Tatiana Sidorova
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